The Thoughtful Choices at Shoppers Drug Mart lineup is curated to help make it easier for you to shop consciously. This product falls within the following Thoughtful Choices criteria: No animal testing Formulated without the following Parabens, Phthalates, SLS, SLES, Triclosan, Formaldehyde, Formaldehyde Releasing Agents, Hydroquinone WHAT YOU SEE IS WHAT YOU GET: One swipe, highly pigmented eyeshadow with true color payoff. UNIVERSALLY-FLATTERING COLORS: Wearable, complementary shades in matte, shimmer and metallic finishes. CLEAN FORMULA: Clean and vegan formula without talc, mineral oil, paraben and fragrance. EASY BREEZY APPLICATION: Soft as clouds, easy fingertip application. One-swipe, pure eyeshadow colors in a clean, vegan formula. Infused with plant-based rice extract, it glides effortlessly for the easiest fingertip application and blends flawlessly. The colors stay true all day without creasing or falling out. Designed to suit every skin tone, the flattering, complementary shades and finishes can be used alone or together.