Established 1912Coconut OilHibiscus FlowerFair Trade Shea ButterCruelty FreeCertified B CorporationFamily OwnedOur Shea Moisture Promise: Ethically Traded, Sustainably Produced.Formulated with:No ParabensNo PhthalatesNo Mineral OilNo Animal TestingNo PetrolatumThis jelly helps slick back and hold ponytails, pigtails and updos in place. It can also be used to provide curl definition and shine when hair is styled down. Our 96% naturally-derived jelly, enriched with Coconut Oil, Hibiscus Flower and Fair Trade Shea Butter, is specially blended to give hair a frizz-free hold without drying out delicate strands.Our StorySheaMoisture is the legacy of Sofi Tucker, a pioneering mother of four and entrepreneur, who sold Shea Butter, African Black Soap and homemade beauty preparations in Sierra Leone in 1912. We honor her vision by continuing to formulate with Raw Shea Butter handcrafted by women in Africa. With every purchase you show support of our mission to reinvest back in our communities.